RM Retail DMCC

RM Retail DMCC is the Support Centre for our two current Brands – The Toy Store & Hallmark. The company has evolved from a number of entities across the GCC region to become the central hub of operations to support its entire store network.

RM stands for Recon (Reconnaissance) Management which underpins our methodological approach across all business functions. The business has managed to keep its entrepreneurial culture, along with striving for best practices across all its processes and controls.

RM Retail DMCC is now supporting The Toy Store through its International expansion, which is being delivered through direct market entry and the franchising model.

The business supports the Group in a number of functions:

  • Finance
  • HR & Training
  • Legal infrastructure
  • Operations
  • Logistics
  • IT
  • Franchising

RM Retail DMCC has the capability and scalability to offer the above services to other retailers trading across the GCC.

The business is interested in hearing from retail companies that are currently not trading in the GCC and looking to enter or established retail businesses already trading, to support, add value and generate cost saving approaches to all areas of their business.

RM Retail DMCC is also interested in hearing from businesses looking for strategic partners in the region.


Hallmark has been part of the Group for over 30 years under a license and distribution agreement and trades in various sales channel - Retail, wholesale and consignment channels. It trades out of a number of subsidiaries across the GCC countries in Retail,

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The Toy Store

The Toy Store concept was created by Peter Bracken in 2004. The idea was to create an environment dedicated to traditional toy retailing which was innovative, fun and an exciting shopping experience for everyone.

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